Mon Cancer

Branding. Webdesign. Illustration. Storytelling.

The logo, the naming and the product positioning mon cancer is designed by the agency TBWA. Havas group creates the digital guidelines.

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The mon-cancer.com site, produced by MSD Oncology is the referral site for all patients with of a specific cancer and their caregivers who seek useful, precise and objective information on their illness or that of their loved one. The site  offers understandable and illustrated explanations, with testimonies of patients who live or have lived the same experience. with words from doctors specialists who know what patients are going through and who provide advice adapted to everyday life.