Viktor & Rolf
Conception. Production. Banners. Motion design.
Bonbon is a timeless sensation inviting a pure and absolute pursuit of pleasure. Seduced by an auto-erotic sensory experience, she who wears Bonbon fragrance, dresses herself in perfume whilst creating her own story. This self-indulgent moment belongs exclusively to her. She is empowered, beautiful and complete. Edita, the fashion model is the muse of Bonbon's perfume.
I design and produce the art direction for American and French banners.
As we travel slowly through the reflected Bonbons in the mirror we have quick apparitions of Edita undressing herself culminating with a close on her face holding sensually the bow close to her neck. We end on the apparition of the pack-shot and CTA going to a fade and loping back to the start.
A knot of caramels pure sweetness starts jumping and moving away from the center frame.The knot unties itself revealing the gourmand Bonbon filled with fragrances.
To work with this asset we took inspiration from the «Untie the Bow» clip. We play with mirror images of the pack-shot with a shadow slowly moving in an impressionist take of the shot. Each panel comes removing the previous one each with twice less the amount of Bonbons to end on one single product and the CTA.
